Started as an Intern and tookover the design of “hCare” app from 0-1, from researching the problems to designing for implementation till v4.042 of the app.

Features such as Inclusive Signup flow and Food & Activity journal setup have shipped to 15+ IHL clients, impacting 1,500+ internal and external users bringing around INR 1500000 ($37000) ARR in revenue.

Note: To comply with confidentiality, I have omitted and obfuscated sensitive information in this case study.

It all started...

Imagine having a personal health coach with you 24/7, right in your pocket. That's what we set out to create with the hCare app.

hCare app overview with hPod device

Research & Discovery

Feasibility Study

Conducted in-depth interviews with 25 users across different age groups, activity levels, and health conditions to assess demand for nutrition/fitness tracking capabilities. Used affinity mapping to analyze responses and identify common pain points and desires.

Focus Groups

We didn't just want to create another app - so we facilitated two focus group sessions with 6 nutritionists and dieticians each. Employed the double diamond approach - first diverging with open-ended discussions around ideal food logging flows, then converging on crucial requirements.

Mobile Ethnography

Sometimes, the best insights come from watching, not asking. Performed a structured analysis of 8 popular nutrition/fitness apps and conducted a two-week mobile ethnography study with 12 participants to observe their daily nutrition and fitness routines.

Design Solution

Signup That Welcomes You

Created an intuitive onboarding experience with customizable interests, health goals, and fitness level assessment.

New Signup Flow Design with customizable interests and health goals

No More Boring Food Diaries

Translated research insights into an intuitive Food Journal interface with suggestion cards to inform users about their diet as per expert recommendations and users' set goals. Designed for calorie tracking and nutrition logging.

Making calorie tracking and nutrition logging more accessible

Scores, now easier than NBA points

IHL had a custom algorithm that calculates the health score based on health data. I designed intuitive cards to display the score, status, and key metrics.

New activity tracking interface with IHL health score visualization

Insights beyond Numbers

Instead of just numbers, I wanted users to know IN WORDS how they were doing comparably. Created visual insights showing trends and personalized feedback about their progress.

Insights interface showing step counts and activity patterns

delightful design components i created for hCare, that i loved the most

F in [F]eedback is Fun

I knew giving feedback about new features shouldn't be boring, so I designed a playful feedback interface that the that even the QA Testing team enjoyed, leading to CEO approval.

Engaging feedback interface with emoji reactions

Impact

The Food Journal and related nutrition/fitness logging features have been successfully launched within the latest version of the IHLCare app.

Key outcomes:

• 35% increase in app engagement metrics like daily active users and time spent
• 20% uplift in premium subscription conversions for advanced health analytics with journaling.
• Highly positive user feedback (4.7/5 rating) on the intuitive experience

Takeaways

Users a.k.a Humans are creatures of habit. To avoid confusion, changes need to be published slowly and with great care. Testing designs to evaluate the best-performing solution is essential to introduce changes which work—and not for the sake of the change itself.

Want a deeper dive?
Get in touch to schedule a presentation.